The 2024 Mooncake market starts early with many new brands and flavors appearing

Skip to main content in article(see)

1. The 2024 Mooncake market is preparing to return soon

Previously, the moon cake market was usually only vibrant from the beginning of the 8th lunar month. However, this year’s moon cake market starts early from the end of June to mid-July of the solar calendar. The reason for this change comes from the fact that brands want to promote their products, create differences and make an early impression on customers.

In 2024, the moon cake market welcomes the appearance of many new brands, giving consumers many choices. Besides, traditional moon cake brands such as Kinh Do, Nhu Lan, Huu Nghi, Bibica and Dong Khanh still maintain their important positions. These brands continue to innovate products with eye-catching packaging, improve cake quality and introduce new flavors to attract customers.

This year’s Mid-Autumn Festival, the prices of cakes have fluctuated slightly compared to last year. In the affordable segment, mooncake prices range from 58,000 to 175,000 VND/piece, depending on the type of filling. This is a reasonable price for most consumers, especially middle-income families. Meanwhile, the high-end segment witnessed strong investment in cake box design. These cake boxes not only have high culinary value but are also luxurious gifts. These box models often have quite high prices, from 500,000 VND to 5 million VND/box.

In addition, handmade moon cakes are also attracting the attention of many consumers. Cakes were put up for sale very early, with cheaper prices than products from big brands. The retail price of these cakes ranges from 40,000 – 50,000 VND/piece. Although handmade cakes have a unique flavor, consumers should still pay attention to quality and food safety and hygiene.

However, the diversity of the moon cake market has posed many challenges related to product quality and origin. With increasingly fierce competition, the 2024 Mooncake market not only offers many choices but also requires consumers to be truly sophisticated in choosing the right product. Many small shops and distributors have taken advantage of this time to sell poor quality cakes of unknown origin. This not only makes it difficult for authorities to control, but also poses a potential risk to consumers’ health.

On e-commerce platforms such as Shopee, Tiki, Lazada and Tiktok Shop, many moon cake products are offered for early sale with attractive discounts. However, cheap price does not always go hand in hand with quality, so consumers need to be careful in choosing products.

2. Breakthrough in taste and design

In 2024, moon cakes will no longer only revolve around traditional flavors such as mixed fillings, green beans or lotus seeds. Instead, many brands have created new flavors, suitable for modern culinary trends and meeting the diverse needs of consumers.

2.1. Traditional flavors with innovation

Big brands continue to introduce traditional mooncakes, but there have been improvements in ingredients and production processes. Mixed moon cakes are made from high-quality ingredients to create a richer and more nutritious flavor.

2.2. New and groundbreaking flavors

Some brands such as Hy Lam Mon, Huu Nghi, Bibica have boldly introduced new flavors such as melted salted egg cake, beef with wine sauce, bamboo charcoal moon cake, fish fin moon cake, abalone, etc. red apples, or fillings from tropical fruits such as mango, young coconut, durian, berries such as mulberry, blueberry, cranberry. In particular, mooncakes flavored with cheese, salted caramel or chocolate are becoming a trend that is warmly welcomed by young people.

2.3. Vegetarian moon cake trend for dieters

Understanding customer needs, many brands such as Kinh Do, Nhu Lan, Givral have launched moon cake product lines for dieters and diabetics. These cakes are often made from low-sugar ingredients or using sugar substitutes.

2.4. Creative packaging and unique design

The packaging of moon cakes is also an important factor that brands invest carefully in 2024. Not simply beautiful boxes, many brands have turned the packaging into a work of art with unique designs. Unique, creative design with profound metaphorical meanings. Images of dragons, phoenixes, lotus flowers or symbols of the Mid-Autumn season are expressed through meticulous, delicate drawings. In addition, many packages are also designed as high-quality, reusable gift boxes, creating a luxurious and polite feeling when giving gifts.

The 2024 Mooncake market has kicked off early with many innovations. The appearance of new brands, breakthrough flavors, creative packaging, along with online shopping trends have created a colorful and diverse Mid-Autumn Festival. With careful investment from brands, consumers will have more choices and great experiences during this year’s holiday season.