Revealing 3 reasons to choose Japanese beer The Premium Malt’s Suntory 2024

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1. The Premium Malt’s Japanese beer design is beautiful and has a rich selection

Mentioned Japanese beerpeople will think of quality more than beautiful design but with The Premium Malt’s People who are “beer connoisseurs” think about both of these factors.

1.1. Highlights in the design of The Premium Malt’s Suntory 2024 beer

Not only is it considered to have excellent taste, but at The Premium Malt’s beer, the product design is also highly appreciated:

• About the appearance of the outer packaging: With the old design, The Premium Malt’s Japanese beer has been highly appreciated for its creativity, giving the feeling that the beer can has a slim, attractive shape and makes you want to hold it in your hand. With new designs, The Premium Malt’s beer packaging becomes softer and more classy, ​​creating a plump and elegant look but still no less attractive to consumers.
• Regarding color and foam:beer ratio when poured into a glass: For Japanese people, the quality of beer foam is more important than beer. Because this is the competitive advantage of Japanese beers in the 23 billion USD beer market in the land of the rising sun. In Suntory’s Japanese beer The Premium Malt’s, in addition to technological improvements that help the beer have more foam, a thicker and super smooth foam layer, the experience of enjoying the beer foam is also better than usual. For many people, more foam means less beer, but with Suntory The Premium Malt’s beer, the foam:beer ratio is 3:7. And the layer of beer foam is called Kamiawa – meaning “foam created by God”. Not only is it thick and smooth, but this “divine” foam layer is also highly stable and long-lasting, so it is possible to creatively draw beautiful 3D shapes on the beer foam, creating both a high aesthetic beauty when enjoying and helping to creates a special advantage for beer, is popular in bars, restaurants, hotels and is the preferred choice for creativity when there are important occasions to show class.
• About capacity: Suntory The Premium Malt’s beer offers consumers a variety of options from 250ml, 350ml and 500ml in aluminum cans. As for glass bottles, there are popular options of 334ml and 500ml.
• About the material of beer cans: In addition to the two main materials of glass bottles and aluminum cans, Suntory recently equipped its limited edition Japanese beer product The Premium Malt’s with a new material – Green Aluminum, also known as green aluminum. This is an environmentally friendly material, easy to recycle and reduces CO2 emissions by up to 25% compared to conventional aluminum cans. Suntory The Premium Malt’s beer using this material will be available nationwide at stores in Japan on January 30, 2024.

1.2. Japanese beer options The Premium Malt’s Suntory 2024

This year, Suntory offers consumers the following Japanese beer options: The Premium Malt’s:

• The Premium Malt’s: The beer has the aroma of hops and the rich, rich and deep flavor of European quality barley.
• The Premium Malt’s Master’s Dream: Multi-layered, multi-flavored beer flavors blend together like the dreams of top beer masters.
• The Premium Malt’s Kaoru Ale: A beer that brings rich flavors of fresh and sweet fruit to offset the inherent bitterness of beer.
• The Premium Malt’s dark beer limited edition: Gives a full, complete, rich, rich flavor with a color that is completely different from the 3 types of Suntory yellow beer above. This is also the Japanese beer chosen by Suntory to wear a new green outfit of the unique material Green Aluminum at the end of January 2024.

2. Using clean, premium ingredients and a unique Japanese beer brewing method

LIVE Japanese beer At The Premium Malt’s Suntory, consumers are also impressed by the selection of ingredients from the water source to the barley malt and the unique 1-0-2 cooking method:

2.1. Natural clean water source at ideal depth for high flavor quality

In beer, water accounts for nearly 90%, so it can be understood that if the water source is quality, the beer will also be quality. Understanding this, Suntory has built its brewery in locations with clean and deep wells to have the highest quality natural water source as raw water source.

2.2. Efforts to get the best malt and hops

Malt okay Japanese beer The Premium Malt’s uses fermented germ from quality barley, rich in nutrients and high in sweetness. Extracting this high concentration of sweetness from barley germ takes a lot of time and effort, making the flavor of Suntory The Premium Malt’s beer even more special.

The type of hops that The Premium Malt’s uses is a type of hop with a delicate aroma imported from Europe. To ensure the highest and consistent quality, Suntory has supported people growing them in the Czech Republic. During the harvest season, the best hops will be carefully selected and transported to Japan via refrigerated vehicles to ensure freshness when cooked.

2.3. Unique beer brewing process 1-0-2

During the production of The Premium Malt’s Japanese beer, malt is boiled twice in the mash kettle using a double decanting process. Hops are also added gradually many times to improve both the sweetness of the beer and the deliciousness of the thick, smooth beer foam. In general, every stage of The Premium Malt’s Japanese beer production is carefully filtered to bring a balanced flavor and unforgettable aroma.

3. The Premium Malt’s Japanese beer quality is high quality but affordable

On the Japanese market, there are many famous beers that Vietnamese people know and love, such as: Sapporo, Asahi, Kirin and The Premium Malt’s are also among the Hot names that are making a deep impression on consumers. . Not only is every centimeter beautiful with a ratio of 7 beer: 3 foam, with an elegant but warm aroma, rich flavor with a high alcohol concentration of 5.5% – 6%, The Premium Malt’s Japanese beer is also rated High price for the quality of clean ingredients, creative packaging, unique balanced flavor, smooth drinking, sweet and long aftertaste, no headache after drinking.

In terms of price, the price of The Premium Malt’s Japanese beer is considered not too expensive with a selling price of only 74,000 VND/350ml can. Compared to the price of domestic Vietnamese beer, this price is 3-5 times more expensive. But when compared to the prices of other imported Japanese beers on the Vietnamese market, the price difference is not much, so it is acceptable to enjoy the experience. If you use it regularly, you should ask a relative in Japan to buy it for you to get a better price than the price at supermarkets selling Japanese goods in Vietnam.