Organic food is currently the choice of a large number of consumers due to its quality and clear origin, even though the price is much higher than natural foods.
When the concept of organic food was first introduced to the market, consumers were not sympathetic to this type of food due to doubts about its real safety and high price. On average, the price of organic food is 2-3 times more expensive than conventional food.
Organic foods are products from plants and animals produced using organic farming methods. This farming method absolutely does not use chemical fertilizers, toxic plant protection chemicals as well as growth stimulants commonly found in natural food farming.
Organic food is produced using clean technology
Organic agricultural products are grown in conditions without the use of chemicals and pesticides. Organic meat and animal foods must be harvested from livestock under natural conditions. Farmers feed their animals organic foods, raise them in clean barns and let them come into contact with the outside environment, and do not use growth hormones or antibiotics that are commonly used. used in conventional farming.
Consumers are still skeptical about the quality of organic food, but according to a study by the Fruit and Vegetable Research Institute, organic food produced properly is even more delicious than real food. natural products.
Organic food ensures origin and quality
Despite the high price, more and more Vietnamese consumers are turning to using organic food in the face of the current situation of food safety and hygiene not being guaranteed. In other advanced countries around the world, the trend of using organic food is also increasing. Japanese consumers are very aware of the value of organic food for human health, so although the organic food market is still small, the number of consumers has increased significantly.
In Japan, young women with small children are the main customers who rely entirely on organic food. In Thailand, organic food is often sold at branded stores/supermarkets. The regular customer base of this high-quality food line is increasingly expanding.
