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The 2024 Mid-Autumn Festival has officially begun with many notable changes. Unlike previous years, this year’s moon cake market started earlier with the appearance of many new brands and unique cake flavors. Let’s take a look at the outstanding trends in this year’s Mid-Autumn Festival with Websosanh.vn.
1. The 2024 Mooncake market is preparing to return soon
Previously, the moon cake market was usually only vibrant from the beginning of the 8th lunar month. However, this year’s moon cake market starts early from the end of June to mid-July of the solar calendar. The reason for this change comes from the fact that brands want to promote their products, create differences and make an early impression on customers.
In 2024, the moon cake market welcomes the appearance of many new brands, giving consumers many choices. Besides, traditional moon cake brands such as Kinh Do, Nhu Lan, Huu Nghi, Bibica and Dong Khanh still maintain their important positions. These brands continue to innovate products with eye-catching packaging, improve cake quality and introduce new flavors to attract customers.
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
$11.99 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity Improvement, 34g x4ea
$12.90 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Made with Natural Shea, Vegan, 16 fl oz
$8.98 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skin's barrier hydration and gives 24h Glow & Lifted Look - No artificial color, Korean skincare (3.71 fl.oz.)
$12.90 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Grace & Stella Under Eye Patches, Christmas Gifts for Women (12 Pairs) Christmas Gifts for Mom, Eye Patches for Puffy Eyes and Dark Circles, Vegan Eye Mask, Birthday Gifts for Women, Stocking Stuffers
$13.39 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)This year’s Mid-Autumn Festival, the prices of cakes have fluctuated slightly compared to last year. In the affordable segment, mooncake prices range from 58,000 to 175,000 VND/piece, depending on the type of filling. This is a reasonable price for most consumers, especially middle-income families. Meanwhile, the high-end segment witnessed strong investment in cake box design. These cake boxes not only have high culinary value but are also luxurious gifts. These box models often have quite high prices, from 500,000 VND to 5 million VND/box.
In addition, handmade moon cakes are also attracting the attention of many consumers. Cakes were put up for sale very early, with cheaper prices than products from big brands. The retail price of these cakes ranges from 40,000 – 50,000 VND/piece. Although handmade cakes have a unique flavor, consumers should still pay attention to quality and food safety and hygiene.
However, the diversity of the moon cake market has posed many challenges related to product quality and origin. With increasingly fierce competition, the 2024 Mooncake market not only offers many choices but also requires consumers to be truly sophisticated in choosing the right product. Many small shops and distributors have taken advantage of this time to sell poor quality cakes of unknown origin. This not only makes it difficult for authorities to control, but also poses a potential risk to consumers’ health.
On e-commerce platforms such as Shopee, Tiki, Lazada and Tiktok Shop, many moon cake products are offered for early sale with attractive discounts. However, cheap price does not always go hand in hand with quality, so consumers need to be careful in choosing products.
Crest 3D Whitestrips Professional Effects, Whitestrip 3D White, Teeth Whitening Strip Kit, 44 Strips (22 Count Pack), Crest Teeth Whitening Strips, Teeth Whitening Kit
$29.99 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Made with Natural Shea, Vegan, 16 fl oz
$8.98 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
COSRX Snail Mucin 96% Power Face Serum 3.38 fl oz 100ml, Hydrating Serum for Face, Self Care, Glow Skin under Makeup, Korean Skin Care, Korean Beauty
$12.99 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush, with Pressure Sensor, 3 Cleaning Modes, SmarTimer and QuadPacer, with 2 Bonus Brush Heads, Travel Case, Black, Model HX6423/34
$59.96 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Mighty Patch™ Original patch from Hero Cosmetics - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes in Face and Skin, Vegan-friendly and Not Tested on Animals (36 Count)
$10.08 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)2. Breakthrough in taste and design
In 2024, moon cakes will no longer only revolve around traditional flavors such as mixed fillings, green beans or lotus seeds. Instead, many brands have created new flavors, suitable for modern culinary trends and meeting the diverse needs of consumers.
2.1. Traditional flavors with innovation
Big brands continue to introduce traditional mooncakes, but there have been improvements in ingredients and production processes. Mixed moon cakes are made from high-quality ingredients to create a richer and more nutritious flavor.
2.2. New and groundbreaking flavors
Some brands such as Hy Lam Mon, Huu Nghi, Bibica have boldly introduced new flavors such as melted salted egg cake, beef with wine sauce, bamboo charcoal moon cake, fish fin moon cake, abalone, etc. red apples, or fillings from tropical fruits such as mango, young coconut, durian, berries such as mulberry, blueberry, cranberry. In particular, mooncakes flavored with cheese, salted caramel or chocolate are becoming a trend that is warmly welcomed by young people.
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Made with Natural Shea, Vegan, 16 fl oz
$8.98 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity Improvement, 34g x4ea
$12.90 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
COSRX Snail Mucin 96% Power Face Serum 3.38 fl oz 100ml, Hydrating Serum for Face, Self Care, Glow Skin under Makeup, Korean Skin Care, Korean Beauty
$12.99 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Neutrogena Makeup Remover Wipes, Ultra-Soft Cleansing Facial Towelettes for Waterproof Makeup, Alcohol-Free, Plant-Based, Twin Pack, 25 Count (Pack of 2)
$9.97 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
COSRX Snail Mucin 92% Face Moisturizer, 3.52 Oz, Lightweight Moisturing Cream for Soft, Glowy Skin, Korean Skin Care, Korean Moisturizer Face Cream
$12.80 (as of November 23, 2024 12:20 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)2.3. Vegetarian moon cake trend for dieters
Understanding customer needs, many brands such as Kinh Do, Nhu Lan, Givral have launched moon cake product lines for dieters and diabetics. These cakes are often made from low-sugar ingredients or using sugar substitutes.
2.4. Creative packaging and unique design
The packaging of moon cakes is also an important factor that brands invest carefully in 2024. Not simply beautiful boxes, many brands have turned the packaging into a work of art with unique designs. Unique, creative design with profound metaphorical meanings. Images of dragons, phoenixes, lotus flowers or symbols of the Mid-Autumn season are expressed through meticulous, delicate drawings. In addition, many packages are also designed as high-quality, reusable gift boxes, creating a luxurious and polite feeling when giving gifts.
The 2024 Mooncake market has kicked off early with many innovations. The appearance of new brands, breakthrough flavors, creative packaging, along with online shopping trends have created a colorful and diverse Mid-Autumn Festival. With careful investment from brands, consumers will have more choices and great experiences during this year’s holiday season.
