WisdomTree: Crypto No Longer an Experiment — Tokenized AUM Soars 25x to $770M, Profit in Sight Clickable image
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WisdomTree: Crypto No Longer an Experiment — Tokenized AUM Soars 25x to $770M, Profit in Sight



Headline: WisdomTree says crypto is no longer an experiment — it’s core and nearing profitability

New York — WisdomTree, the $150 billion asset manager, told investors and the crypto community Tuesday that its digital-asset push has moved from experimental to strategic — and is close to turning profitable.

Speaking at a fireside chat at the Ondo Summit, CEO Jonathan Steinberg said the firm plans to keep scaling its crypto business after a rapid ramp-up last year. “We want to continue to scale,” he said, noting the tokenized side of the business grew from roughly $30 million to about $750 million in assets in a single year. WisdomTree also reported at its recent earnings update that total WisdomTree tokenized AUM reached $770 million — a 25x increase from 2024.

WisdomTree has been investing aggressively in blockchain infrastructure and product distribution. The firm has launched a suite of tokenized funds, expanded to chains such as Solana, and rolled out WisdomTree Connect to enable tokenized assets to move between self-custodied wallets and institutional platforms. Those moves aim to make tokenized products more interoperable and usable across crypto-native and institutional ecosystems.

Steinberg emphasized that the effort is driven by conviction, not hype: “It’s still early days, but it’s not an experiment now. We have conviction. So we believe eventually everything will go on chain.” While the digital-assets arm is not yet a major profit center, he said WisdomTree is “in line of sight of taking this to a profitable business.”

A strategic bet on compliance and programmable finance has been part of that roadmap. WisdomTree acquired Securrency — a compliance-focused tokenization firm — and later sold it to the DTCC, a move Steinberg described as foundational for enabling “compliance-aware tokens” and building an interoperable, long-term digital-asset strategy.

For Steinberg, the implications go beyond product innovation: crypto is a modernization of financial infrastructure. “This is bigger than asset management. This is really about financial services,” he said, arguing legacy banking and financial systems will need to evolve. His bottom line for WisdomTree: keep scaling the crypto business until it becomes a sustainable, core unit of the firm.

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