Tet hasn’t come yet, beer prices are already increasing. Looking at last year’s prices, we see that this year some beer brands increased slightly before Christmas and Lunar New Year 2022, especially beers with new packaging for Tet.
1. What’s new in the early Tet beer market this year?
Even though it’s not yet Tet, many famous beer brands in the country are already preparing to release new beer or new packaging to prepare to serve consumers during Christmas and before Lunar New Year 2022 such as:
– Halida beer has improved its new packaging appearance from the inside out, retaining the image of the elephant and the main yellow color but deepening the blue color and improving the image of the elephant’s footsteps like strong steps. stronger, moving forward. All give users a feeling of freshness, optimism, and comfort while still retaining the identity and characteristic flavor of the familiar elephant beer. At supermarkets, there is a new 500ml tall can version of Halida beer for consumers to easily buy and enjoy.
– Ha Long Beer brings eye-catching Tet beer packaging for the brands Ha Long Sapphire, Ha Long Legend and Rong Viet canned beer along with promotional programs “Spring fortune – Tet reunion” that not only makes customers satisfied with new packaging but also gives buyers the opportunity to win great value gifts such as: Toyota Wigo AT car, 43-inch Smart TV, LG refrigerator, rice cooker and eye-catching golden can of Rong Viet beer.
– Hanoi Beer is not inferior as it continues to run the promotion program to buy beer and win gold. This year, Hanoi Beer has 2 promotions applied to Hanoi Gold Beer and Hanoi Green Beer products with 2 special prizes, each prize includes 10 SJC gold bars.
– This year, Heineken is promoting non-alcoholic beer Heineken 0.0% 330ml and Heineken Siliver Coolpack beer 250ml.
– Tiger beer this year has a new model of Tiger Platinum Wheat Lager 330ml with a very cool and attractive tiger roar design.
– Many types of fruit beer and high concentration beer this year are also chosen by consumers such as: snow beer, monk beer, dark beer, camel beer,… you can refer to it for more information.
3. Beer prices increase before Tet – A timeless trick to stimulate buyers
Right from the end of November 2021, many small businesses imported beer to fill their stores. Walking along many streets, you will see beer, soft drinks and some food already filled to the brim. There are many reasons to explain the beer price increase, but the company always affirms that the price remains the same as last year, so is there anything still hidden inside?
It was noticed that the prices of imported beers were still high in the past but did not increase in price, while domestic beer prices were gradually increasing, more or less, targeting important occasions. Then when the sale season comes, the Flash Sale shelves are reduced deeply by 15 – 20%. In general, when we buy new on sale, we buy at the right price and include shipping. This is one of the eternal tricks not only in the field of Tet beer but also in many other fields such as televisions, refrigerators, air conditioners,…
Many small businesses said: this year, Tet beer prices increased quite early. If in previous years, beer with Tet packaging usually only increased after the New Year, this year it increased before Christmas. Therefore, to ensure there was no shortage of goods, they made a deposit to buy a few hundred barrels of Tet beer quite early, so they only slightly increased the price to retain customers. According to supermarket staff, the price of Tet beer with new packaging will usually increase about 1 month before Tet.
It can be said that this year’s beer supply is quite abundant. Although the price has increased, the slight increase may be due to many factors such as market prices, increased transportation costs, etc. but not to the extent that consumers have to speculate. , hoard. At best… just wait for the beer to go on sale and then buy it!
