In a time when businesses are in a state of stagnation, producing moon cakes for supply is difficult, and distributing them to consumers is even more difficult. Given the situation where many factories have to stop production, the price of 2021 moon cakes will increase by 15-25% which is understandable.
1. Many factories stopped producing moon cakes due to the impact of the epidemic
There is less than a month left until the Mid-Autumn Festival – a big holiday anticipated by many generations of family members. However, in the face of the current stressful epidemic situation, many moon cake manufacturing businesses are in a rather quiet situation and may have to stop producing cakes due to many objective factors. Some small businesses still have plans to produce moderately, but most famous big companies choose to stop producing moon cakes for this season so that both businesses and consumers do not suffer a “loss”.
According to a representative of Kido Group, they really wanted to produce moon cakes to serve consumers, but because of the impact of the epidemic, they had to stop production.
Like Kido Group, ABC Bakery Group also temporarily postponed its business plans this mid-autumn season. Because the employees are undergoing medical quarantine and the stores must stop operating according to Directive 16 of the Government.
Besides, the representative of Dai Phat Bakery Group said that this year they planned to launch a new moon cake but because of the Covid-19 epidemic, this plan was interrupted. Supermarkets and other businesses that cooperate with them have announced they will not sell moon cakes as usual. So their production and distribution of moon cakes had to stop because of many bad factors brought about by the pandemic.
Not only did big companies stop producing moon cakes, but small businesses in Ho Chi Minh City also said they would not produce moon cakes this year because they had to comply with Directive 16 of the Government.
A longtime moon cake brand with a large market share in the Vietnamese market like Mondelez Kinh Do said it will switch to online distribution channels with e-commerce platforms. This business plan during the Covid-19 season is currently extremely safe and convenient.
As for the Thanh Long brand of moon cakes and traditional jams. They said this year they will not announce specific mooncake production numbers because of the epidemic, so they cannot say anything in advance. For customers ordering small quantities, the factory will receive orders 48 hours in advance, but for businesses ordering large quantities, they must make a specific appointment in advance. Thanh Long will focus on sales, receive online orders on Facebook, promote cooperation with online sales apps and home delivery. All of the above options are intended to ensure safety during today’s epidemic.
This year’s Mid-Autumn Festival, moon cake prices will have major changes due to the impact of the global Covid-19 pandemic. Specifically:
Retail cake prices on the market of major brands are somewhat volatile. Large moon cakes weighing from 250g to 800g are priced from 150,000 VND to 500,000 VND/piece. Cakes that usually weigh 250g or less have prices ranging around 150,000 VND/piece or less. For combo moon cakes used as gifts, the price is about a few million or even more expensive, tens of millions per box, depending on the packaging and distribution of each different cake brand.
In general, mooncake prices during the epidemic have increased by an average of about 15% to 25% compared to last year. Although this increase is not small, it is not too large because there are many different reasons.
3. Why is the price of 2021 moon cakes increasing?
The reason why 2021 moon cake prices are increasing is because of the following objective reasons:
– Raw materials are scarce, factories have difficulty importing moon cake ingredients for mass production. The ingredients used to make premium mooncake fillings had to be imported from abroad before the epidemic. Now, due to the impact of the epidemic, they cannot be imported or are very few and the cost is high. Domestic baking ingredients are also affected due to scarcity of ingredients and quarantine and social distancing making it difficult to buy baking ingredients in large quantities.
– There are orders but normal production cannot be carried out like every year because they must comply with the Government’s social distancing directives, so workers cannot go to work.
– Businesses that have plans to sell through e-commerce platforms only have a limited and extremely small number of moon cakes. So this is also a factor that causes moon cake prices to increase.
In short, with the current epidemic, investment costs for moon cake production will increase very high. So if mass production of moon cakes and offline sales plans like every year will definitely cause both businesses and consumers to suffer. Therefore, in the current time when businesses have to “stop the bleeding”, it is inevitable that it is best to stop large-scale moon cake production.
The number of 2021 moon cakes sold on the market is not too much, but as long as you want, you still have a way to buy moon cakes for Tet reunion to enjoy with your family. Just take the initiative to order early, buy online to ensure safety or make your own handmade mooncakes if you are very skillful. Websosanh.vn wishes you a happy Mid-Autumn Festival with your family. Remember to take care of your health, especially during this epidemic!
