One of the types of moon cakes that is becoming the focus of attention, causing “a stir” in the market and online community this year is Mochi moon cake. So what caused this fever? Let’s explore in the article below.
1. The uniqueness of Mochi Moon Cake
Mochi Mooncake is inspired by traditional Japanese mochi cake. Mochi Moon Cake is a combination of the essence of Asian cuisine with innovation in processing and flavor. What makes Mochi Mooncake different is the thin crust, the soft, smooth layer of mochi combined with a variety of fillings such as salted egg floss, sticky rice flakes, creating a moist experience. Truly new and exciting.
When enjoying, you will feel the rich filling, the soft, chewy layer of mochi and the sweetness that is not too harsh like traditional moon cakes. That’s why Mochi Mooncakes suit the taste of many people, especially young people today.
One of the important factors that make Mochi mooncakes successful in the 2024 Mid-Autumn season is its explosion on the TikTok Shop platform. Mochi Moon Cake quickly became a “phenomenon” when it continuously appeared in review and mukbang videos of KOLs and KOCs on TikTok.
According to data from YouNet ECI’s EcomHeat platform, from July 1 to August 10, 2024, Mochi Mooncakes achieved a total revenue of up to 1.27 billion VND with nearly 23,000 products sold. This is an impressive number, reflecting the strong love of consumers for this type of cake.
Mochi Mooncake review and mukbang videos not only attract hundreds of thousands of views but also receive positive interaction from users. The images of the smooth, supple mochi crust and colorful fillings have stimulated taste buds and aroused customers’ curiosity and desire to experience. Livestream cake sales sessions often fall into a “sold out” situation when the number of buyers far exceeds expectations. The most obvious example can be the Mochi Mooncake of Quang Linh Vlog or Memories 1997.
Mochi Mooncake fever on TikTok Shop
3. Wide spread on social networks
Mochi Moon Cake not only “sweeps” TikTok Shop but also spreads widely on other social networking platforms such as Facebook and Youtube. Articles, video reviews, and Mochi moon cake mukbangs have quickly attracted the attention of the online community, generating tens of thousands of comments and shares.
According to statistics, Mochi Mooncake has become a hot topic with nearly 200 thousand discussions on social networks in just a short time. Consumers not only share their feelings about the taste of cakes but also their shopping experiences, how to choose quality products and tips on preserving cakes to maintain freshness.
4. Be wary of cheap Mochi Mooncakes
When Mochi mooncakes became a hot hit, a series of low-quality mooncakes appeared on the market at super cheap prices, making consumers worried. These products are often widely advertised on the market, causing many consumers to wonder about the quality due to the low price and packaging and labels mainly in foreign characters.
Be wary of cheap Mochi moon cakes
In fact, in recent times, market management forces in the provinces have continuously discovered and seized many smuggled Mochi mooncake products of unknown origin. These products not only pose a potential quality risk but can also be harmful to consumers’ health.
To ensure safety and quality, consumers need to be careful when choosing to buy Mochi Mooncakes. Carefully check information about the product’s origin, comments and reviews from previous buyers. In addition, you should avoid buying products of unknown origin or from unreliable sources. This caution will protect your health and ensure that you and your family can enjoy Mochi Mooncakes in the safest and highest quality way.
Mochi Moon Cake has proven its strong appeal in the 2024 Mid-Autumn Festival. With the success achieved, Mochi Moon Cake promises to continue to “storm” the market during the Mid-Autumn Festival seasons. next. And how long this fever will last depends on the adaptability and constant creativity of manufacturers and the love from consumers. But one thing is certain, Mochi Mooncakes have been and will continue to be popular this Mid-Autumn Festival.
