Steak 'n Shake Credits Bitcoin (Lightning) for Sales Surge, Builds $10M BTC Reserve
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Steak 'n Shake Credits Bitcoin (Lightning) for Sales Surge, Builds $10M BTC Reserve



Steak ’n Shake says its experiment with bitcoin has paid off — literally. In a post on X Monday, the popular burger chain announced that since it began accepting bitcoin nine months ago, same-store sales have risen “dramatically.”

The company routes customer bitcoin payments straight into a Strategic Bitcoin Reserve, which it then uses to fund employee bonus payments. Earlier this year Steak ’n Shake disclosed it had added $10 million worth of bitcoin to its corporate treasury, calling the setup a “self-reinforcing” cycle: customers pay in BTC, sales tick up, and the crypto revenue flows back into the reserve.

Steak ’n Shake began accepting bitcoin via the Lightning Network in May of last year. The chain initially reported a roughly 10% boost in same-store sales after the rollout. COO Dan Edwards has also said the company saves about 50% on payment-processing fees when customers pay with cryptocurrency.

The company has leaned into the theme: in October it launched a Bitcoin-themed burger and pledged to donate a small portion of each “Bitcoin Meal” to open-source Bitcoin development. For Steak ’n Shake, the move has become both a marketing differentiator and a practical way to reduce costs and channel value back to staff.

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