Delicious, friendly, fresh, and cheap are the great values that Hanoi draft beer brings to Hanoians and international friends. To take this product even further, Habeco has improved sidewalk draft beer cups into many different forms: 500ml can, 1 liter bottle, 2 liter stainless steel keg, 30-50 liter keg bomb.
*Recommendation: Alcoholic products such as beer are only for people over 18 years old, not for pregnant women.
1. The value of Hanoi draft beer in the hearts of Hanoi people
Hanoi draft beer was first born in the 1960s after the first bottle of Truc Bach beer was released in mid-August 1958. This is a familiar product of the Vietnamese people in the North, produced based on French technology and yeast strains, cooked by Vietnamese artisans. When mentioning Hanoi draft beer, people often remember old memories of streetside stalls, remember the delicious, fresh and cheap taste, often enjoyed with the dishes of vermicelli with tofu, shrimp paste, and intestines. Stir-fried melon, pho and bun cha Hanoi.
The way Hanoi people enjoy beer (Photo: Nguyen Trong Nam).
Up to now, Hanoi draft beer has become a cultural feature of Hanoian sidewalks that is known to many international friends. Along with the changes and transformation of the country, Hanoi draft beer products still retain their secrets and traditional flavors for many years. Accordingly, the product is carefully selected from barley and hops, which are the best ingredients from around the world. Combining 8 stages of brewing beer and fermenting in the traditional way to produce a prepared product that has never changed. With new innovations, Hanoi draft beer is currently quite diverse with different packaging design, packaging and distribution specifications to fully meet the needs of each potential customer segment to choose and experience.
2. Types of Hanoi draft beer and 4 customer segments to “enjoy”
Customer segmentation is understood as a set of customers who have similar interests, age, living area, occupation, income, shopping habits, or use products in the same context. … Instead of the old sidewalk draft beer cups, stored in individual glass cups, for free people to enjoy on the go, now, the same product Hanoi draft beeryou can experience enjoyment in many different styles in 4 popular contexts such as:
2.1. Hanoi draft beer 500ml – Suitable for the “on the go” segment
Hanoi draft beer 500ml is a beer model that Habeco first introduced to the market in 2020. Then it became prominent near Tet and Tet 2021. Up to now, it has become a popular product chosen by many people who love fresh beer to drink. enjoy at home.
With a tall aluminum can design, large capacity up to 500ml, this Hanoi beer product fits firmly in the palm of your hand, meeting the needs of 2 units of beer so it can be used for both people to drink at the same time or equivalent to 1 person drinking. 2 cans/time. Compact design, convenient to carry with you, so Hanoi draft beer 500ml is also a priority choice for the “on the go” segment who likes to travel and carry Hanoi draft beer to enjoy. or refreshments along the way.
The product is suitable for a modern, active lifestyle, one who likes to explore and experience the flavors of life. Made from main ingredients including: Malt, water, rice, Houblon flowers, sugar, the product has an alcohol concentration of 4.1% and has an expiration date 3 months from date of manufacture.
Currently, the retail price of 500ml Hanoi draft beer is: 15,000 VND/can of 500ml and 360,000 VND/box of 24 cans of 500ml.
How young people like to “travel” to enjoy Hanoi’s draft beer in their own way (Photo: Hanoi Beer).
2.2. Hanoi draft beer 1 liter – Suitable for the family segment
This type of draft beer is cheaper than aluminum cans but is suitable for the whole family. Accordingly, draft beer products will be designed in plastic bottles with a capacity of 1 liter that can be used for 2-4 people, equivalent to 1-2 units of beer per person per drink.
Besides, Hanoi draft beer 1 liter only the alcohol concentration level is 4% It should give the feeling of drinking cooler, lighter and fresher without too much carbonation like when drinking from a can. The product’s expiration date is 30 days from production date.
The price of Hanoi draft beer for 1 liter being sold at grocery supermarkets is 25,000 VND/bottle and 150,000 VND/bag of 6 bottles.
1 liter bottles of draft beer are sold individually or in bags of 6 bottles, suitable for the family segment.
2.3. Hanoi draft beer keg 2 liters – Great choice for small parties
During parties, gatherings of family and friends, if the size of a party table is about 6-8 people, if you want to enjoy the fresh, rich flavor of beer like outside the restaurant, then Hanoi draft beer keg 2 liters would be a great choice. Because it is designed to be stored in a stainless steel keg, the quality of beer is kept fresh longer than in plastic bottles or aluminum cans. The design capacity is small so it is quite easy to transport or pour at the banquet table.
Although the alcohol concentration is higher than the 1 liter type and 500ml aluminum can (the concentration of 2 liter Hanoi draft beer keg is about 4.3%) but the shelf life is relatively short, only approx 15 days from production datet.
Currently, the selling price of Hanoi draft beer keg 2 liters ranges from 100,000 VND – 120,000 VND/keg. Due to its relatively short shelf life, it is not widely sold in supermarkets. You can go directly to beer bars and Hanoi beer’s distribution agent system to buy directly and order online through the store/distributor’s website.
Keg draft beer 2 liters – Great choice for small parties
2.4. Hanoi beer keg bomb 30 liters and 50 liters – Top choice of crowded shops
Before there were 500ml aluminum cans, 1 liter plastic bottles and 2 liter stainless steel kegs. Hanoi draft beer keg bomb 30 liters and 50 liters has been a popular packaging format for the product. Accordingly, this type of product is often transported by car to the focal points, which are a system of shops and distribution agents. Depending on the demand and consumption at each point of sale, the number of small beer bombs delivered is a few dozen bombs, larger beer bombs are several hundred bombs per day.
Not only popular at bars, in crowded places where fresh beer is needed, such as weddings and parties gathering over 30 people, quantities of 1-3 keg bombs are also quite popular. Similar to the 2 liter keg, the 30-50 liter draft beer keg can be stored for a fairly short time, only about 72 hours with an alcohol concentration of approx 4% so it cannot be widely sold online. To purchase, users can directly contact the restaurant/agent system to make a reservation. The price of each beer keg in Hanoi currently ranges from 800,000 VND – 900,000 VND/ keg bomb depending on time, place of sale and capacity.
Bom keg draft beer 30 liters and 50 liters – Top choice of crowded shops
In general, being Vietnamese, especially born and raised in Hanoi, no one knows or has heard of it Hanoi draft beer. Instead of having to directly visit Ta Hien Street or roadside shops to make a cup of draft beer, now, no matter where you are on the S-shaped strip of land, every time you remember the old flavors and want to Spreading a bit of national culture to those around you, you can all buy and experience the diverse types of Hanoi draft beer products quickly and freshly.
