Masan’s Lush fruit beer was born from modern European technology combined with a unique production process in Vietnam with 4 different flavors to bring a new taste experience. Not only suitable for men, Lush beer is also suitable for both young people and women.
*Disclaimer: Beer is not a product for people under 18 years old.
1. Lush fruit beer with the desire to “awaken the potential of Vietnamese youth”
With the development and growing needs of people, not only common drinks but also beer have been transformed into many types, including fruit beer is a “safe” beer for people who like to drink but don’t like to get drunk. Masan launched the line Lush fruit beer is a new step forward with the desire to awaken the potential of Vietnamese youth, inspiring and encouraging them to enjoy a wonderful life with the slogan “Live next, experience new flavors”. This energetic slogan successfully attracted the attention of users and conquered them with the cool, refreshing taste of beer combined with fruit.
Lush fruit beer – Live it up, experience new flavors (Photo: Masan).
Lush fruit beer It means helping people live openly and positively, daring to do and trying new things to explore their own potential, with the expectation of becoming a bridge that brings people closer together.
2. Modern and unique fermentation process creates every drop of quality beer
What makes the flavor and uniqueness of beer in general and Lush beer in particular definitely lies in the production process. It can be said that this is a product that encapsulates the quintessence of modern European beer brewing techniques combined with Vietnam’s exclusive formula, produced directly in Vietnam, helping users feel secure when using it. Lush is a blend of Lager beer with 100% natural fruit.
The secret to the delicious, cool, European-style flavor is the unique cold fermentation process. The ingredients are carefully selected, then the beer is fermented through 2 stages: the first stage at a temperature of about 12 degrees Celsius, the second stage is incubated at a lower temperature below 0 degrees Celsius for 2 weeks. It is this unique incubation method that makes Lush fruit beer to be different unlike any other fruit beer any on the market.
3. Lush beer can design is youthful, new and modern
Lush beer is packed into elongated, easy-to-hold cans, each can has a standard capacity of 330ml, neither too little nor too much. The beer can design is modern and new with the most prominent horizontal LUSH logo, followed by the image of a sunflower – a yellow sun right above.
Youthful beer can design, bright colors (Photo: Ngoctt).
Each Lush fruit beer flavor will have a different color: the original Lager flavor is blue, the tropical pineapple flavor is yellow, the refreshing pink grapefruit flavor is pink and the peach apricot flavor is yellow. The impression when looking at Lush beer cans is that the colors are fresh, youthful and extremely consistent with the brand’s spirit, “living forward” and arousing the passion and potential of young people.
4. Lush fruit beer with 4 flavors brings a new taste experience
Lush was born from the combination of Lager beer and fruit, not just one flavor but up to 4 different flavors for users to freely choose and have a new and more interesting experience:
Original Adventure (Original Adventure): An authentic premium Lager beer produced using a modern process, selected ingredients and unique cold fermentation technology. Besides, there is also 3-time filtering technology to create every drop of the purest, highest quality, freshest and most refreshing beer. The alcohol content of the original flavor is 4.5%.
Cool pink grapefruit flavor (Citrus Madness): 100% natural pink grapefruit juice with warm citrus peel combined with Lager beer. Lush beer with pink grapefruit flavor has a sweet and sour taste mixed with the characteristic alcohol flavor of beer, blending together and being irresistibly delicious. The alcohol content of this type is 4%.
Orchard Breeze: Just from the name, you can probably guess that one of the main ingredients is peaches. However, in addition to natural peach juice, there is also the scent of apricot, a little sweet Coriander, the aroma of vanilla and indispensable original Lager beer. Lush beer with peach apricot flavor brings the light, uplifting feeling of a spring garden with an alcohol content of 4%.
Summer Fiesta: Pineapple (pineapple, pineapple) is a tropical fruit widely used in the production of soft drinks and is currently used in Lush fruit beer. Natural pineapple and apple juice combined with Lager beer, especially with the addition of Jalapeno – a popular chili in Mexico with mild to moderate spiciness. All create a new flavor for Lush beer, sour, spicy but fresh, extremely suitable for the vibrant summer. The alcohol content of this beer is 4%. Lush fruit beer 4 flavors with not too high alcohol content (Photo: Ngoctt).
5. Alcohol content is not too high to help you enjoy all the fun
With 4 different flavors as above, it can be seen that the majority Lush fruit beer all have low alcohol content and this can be seen right in its name – there is a combination of fruits. The beer flavors are pink grapefruit, peach apricot and tropical pineapple to have a concentration of 4%, a level that can get drunk but is difficult to get drunk, especially for young people. Fruit beer Breaking the limitation that beer is just an alcoholic drink, it also acts as a beverage with many new fruit flavors for you to sip and chat.
Only the original Lager beer has a higher alcohol content at 4.5% for those who like to “drink” and get drunk with friends. In short, depending on your needs and circumstances, you will choose the appropriate type.
Life is indispensable for fun with friends, why haven’t you boldly “experienced a new taste” with 4 different flavors of Lush fruit beer?
