If you are a fan of craft beer, the following 3 quality craft beer suggestions will help you enjoy or give as a gift during Tet 2024.
*Recommendation: Beer is an alcoholic product only for people over 18 years old and not for pregnant women.
1. Take a look at the Vietnamese craft beer market as we approach the 2024 Dragon Festival
Craft beer or craft beer (craft beer) was introduced to the Vietnamese market in 2015 – 2016, but it was not until 2018 – 2019 that it “got popular” and was welcomed by many Vietnamese consumers as a new trend. Despite the fierce competition from big companies with popular industrial beers, craft beer still has a unique competitive advantage and has become one of the potential business markets being explored in Vietnam. .
Using the traditional brewing method with familiar main ingredients: hops, yeast, malt (cereal), water combined with some secrets to create a unique flavor for our products, quality controlled. Strict quality through each batch with small scale under 1000 liters/batch, craft beer on the market today has many types such as: IPA, Ale, Fruit Cider,… with all colors black, yellow, red, smoke,… and individual alcohol concentration levels from low to meets the diverse enjoyment needs of “connoisseurs”.
Search trends for craft beer in Vietnam over the past 5 years (Screenshot from Google trends source).
Looking back at the search trend journey over the past 5 years of the keywords “craft beer”, “craft beer”, “craft beer”, we can see:
During the “buzz” period of 2018 – 2019, this beer tended to be the most searched for and peaked during the period from June 2 – 8, 2019. Then maintained its performance and gradually decreased at the time of the Covid-19 outbreak. After the Covid-19 epidemic, the trend of searching for craft beer has begun to recover and is showing signs of increasing, especially in two periods: summer and Tet.
Because the price is slightly higher than popular conventional beers, the main form of distribution of Vietnamese craft beer is the export market or directly in the form of bars, pubs, restaurants, tourism,… so people difficult to reach consumers. However, at the present time, there are many craft beer brands aiming for online marketing and sales to those who want to enjoy them through packaging of 6 bottles or cartons of 6 bottles, 9 bottles. bottles, 12 bottles, 20 bottles/cans of mixed flavors to meet the actual needs of customers.
The trend of opening craft beer bars and brewing your own craft beer will increase because this is considered a potential business trend with many things to exploit.
2. Suggested 3 quality craft beer options to enjoy during Tet Giap Thin 2024
During the upcoming Lunar New Year 2024, if you want to try it out craft beer If once in your life you don’t know which quality craft beer to choose to enjoy, you can refer to the following 3 suggestions:
2.1. Truc Bach IPA Craft Beer
Truc Bach IPA Craft Beer is a beer product in the high-end segment of Habeco. Truc Bach IPA Craft Beer has a short bottle design with a capacity of 330ml, so many consumers also call Truc Bach short bottle beer.
Not only is it highly appreciated for its luxurious and beautiful exterior design, Truc Bach IPA craft beer also conquers consumers for its quality from taste to price. Accordingly, the taste of Truc Bach IPA beer is considered to be fragrant, slightly bitter, sweet aftertaste, delicious to drink, chilled before drinking for a long aftertaste, after finishing 1 bottle you will want to drink more. Besides, although the price of Truc Bach IPA Craft beer is considered to be as high as Chimay white beer (Chimay’s most expensive type), few people criticize the expensive beer price because the quality is considered commensurate with the price.
Currently, consumers can order Truc Bach IPA craft beer on online platforms at reputable e-commerce sites at a price of about 486,000 VND/bag of 6 bottles of 330ml with 6.5% alcohol content.
Vietnamese craft beer – Truc Bach IPA.
2.2. Eibauer beer
For imported beer lovers, German monk Eibauer beer will definitely be a craft beer choice not to be missed. This is a beer product with a long history dating back to the 1810s and currently has many different types such as black beer, porcelain beer, draft beer,…
The highly appreciated highlight of Eibauer monk beer is its delicate taste and cheap price. Accordingly, the taste of Eibauer beer cannot be enjoyed in just one sip but must be slowly absorbed while enjoying. The smell of beer is very fragrant. When you take a sip, you will feel a slight spicy taste on the tip of your tongue, with a blend of barley, roasted malt, hops, honey and the slight bitterness of chocolate for a multi-layered, appealing feeling. . The aftertaste is bitter but very fresh and refreshing.
When experiencing this German craft beer, you should just chill it and drink it without drinking it with ice as it will be diluted and bland. Should be eaten with salty dishes such as seafood, grilled food, etc. to capture the full flavor, reduce bloating and make eating more delicious.
With an alcohol content of about 6.7%, the selling price of Eibauer craft beer is about 825,000 VND/box of 20 bottles of 250ml. It only costs about 41,250 VND/250ml bottle and is much cheaper than Vietnamese craft beer Truc Bach IPA. Perhaps this is also one of the reasons why many consumers “favor foreign countries”.
German craft beer – Eibauer.
2.3. St. Beer Sebastiaan
The most expensive among these Top 3 quality craft beer suggestions is St. Sebastiaan – this is a Belgian craft beer with a long history dating back to 1651, brewed according to a monk’s own recipe. Each bottle of 500ml of St. Sebastiaan’s price is equivalent to the price of a box of 24 cans of regular lager beer, about 230,000 VND – 306,000 VND/500ml bottle.
Not only is the price expensive, but St. Sebastiaan also stands out with its high alcohol content of 6.9%. The taste of this Belgian craft beer is considered by consumers to be quite strong. You can clearly feel the caramel taste of dark beer and the aroma of bread when enjoying it.
Belgian craft beer – St. Sebastiaan
Above are the Top 3 quality craft beers for the Lunar New Year 2024 that you can refer to. Hopefully this article will bring you a lot of useful information to make the right choice of Tet beer to enjoy with your family this year.
